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D’Ieteren, Valckenier, Ginion Group and Finance&Invest.Brussels join forces with MyMove to empower new mobility trends

13.4.2022 18:09
Picture caption, from left to right: Vincent Monnart, Senior Financial Analyst, finance&; Michaël Grandfils, CEO, Lab-Box; Guy-Louis de le Vingne, CEO, MyMove; Vincent Vandenbroeck, Secretary General & Director, Ginion Group; Guy Valckenier, Director, Valckenier; Olivier Deutschmann, CEO, Valckenier


Three of the main Belgian automotive groups join forces to capture the value of new car ownership models. D’Ieteren, Ginion Group and Valckenier, with the help of Finance&Invest.Brussels, will combine their efforts through the company MyMove, to facilitate the sharing of vehicles inside and outside organizations internationally. 

From vehicle ownership to vehicle usership

The landscape of car dealers, rental and corporate mobility is changing rapidly. Emerging trends such as ride-hailing, car sharing and subscription services are changing the way people relate to personal vehicles, moving away from vehicle ownership towards ‘vehicle usership’. According to McKinsey, consumer mobility behavior is changing, with one out of ten cars sold in 2030 potentially being a shared vehicle (representing 5 millions new shared cars every year). 

To provide a solution to those mobility trends, Belgian scale-up MyMove has secured €3.2 million in Series A fundraising to further develop its product and expand to new markets. 

Founded in 2019 by Lab-Box, D’Ieteren’s start-up studio specialized in new mobility, MyMove is an integrated out-of-the-box SaaS solution that solves the operational challenges of vehicle sharing. MyMove enables car rental companies, car dealers, service vehicle fleets and corporates alike to offer an end-to-end digital vehicle rental experience to their users. 

“Bringing three of the main automotive Groups around us is a clear signal that the market is moving in our direction, and we are glad to have their expertise with us to help put on the road vehicles that would otherwise sit, unused, in a parking. We bring extra revenue to vehicle owners, while offering new mobility means to people in the vicinity”. Guy-Louis de le Vingne, CEO of MyMove

D’Ieteren wants to keep playing an active role in the sustainable transition

Founded by D’Ieteren in 2017, Lab Box is a startup studio that develops new ventures and invests in new mobility solutions to make cities and rural areas more livable and enjoyable in the future. Lab Box’s portfolio currently consists of 10+ market-oriented companies that cover different topics of the mobility field, including car sharing, MaaS solutions, car leasing, on-demand taxi & drivers, autonomous cars, EV charging, mobility advisory and bike leasing.  Their objective is to become the first choice for mobility, and their portfolio is continuously evolving with new startups being incubated internally and ventures being acquired. 

“We are proud to continue supporting MyMove in its current development and play an active role in the sustainable transition by facilitating the switch from vehicle ownership to vehicle sharing. Thanks to a customer centric approach, MyMove is providing clients with the right tools to facilitate the adoption of vehicle sharing. We are excited to start working with the new shareholders, who will bring important strengths to the company's future, in Belgium and abroad.” Michael Grandfils, CEO of Lab Box 

Valckenier wants to play a significant role in fulfilling new mobility needs

Founded in 1967, Valckenier is a family-owned and leading car dealer group and mobility provider in Belgium. With over 50 years of automotive experience, Valckenier has progressively integrated a wide range of innovative and tailor-made mobility solutions such as vehicle sharing and rental.

The automotive ecosystem is changing rapidly and at Valckenier we want to keep playing a significant role in the new mobility needs of customers. We started years ago to invest in rental and car-sharing activities to support the move from car ownership to usership. We believe that moving towards vehicle usership will remain a major trend in the future. Investing in MyMove is for us the right way to support this trend, together with experienced investors sharing the same vision.” Guy Valckenier, Director of Valckenier

Ginion Group wants to empower the shift towards smart vehicle usership management

With 56 years of experience, the Belgian family operated automotive group has grown into a major player in the import and distribution of luxury and premium cars and motorcycles in Belgium and Luxembourg. The group recently sold its car dealerships to empower the launch of shared and sustainable activities throughout mobility and real estate projects. 

We are excited that we can shift to a higher gear in expressing our belief that we need to act now to ensure our lifestyle of tomorrow. With smart vehicle usership management, we can continue to live our mobile lives while also taking care of our environment.” Stéphane Sertang, Chairman of Ginion Group

Finance& supports tomorrow’s mobility

Finance& group and its public & private shareholders facilitate and complete the financing chain for businesses in Brussels. They provide concrete solutions to finance companies and help entrepreneurs at key moments of their business existence in the form of loans, equity investments or guarantees.

Finance& favours investment themes that are part of the economic transition and that fully participate in the socio-economic dynamism of the Brussels Region. Every sustainable ideas and concepts contributing to tomorrow’s mobility should potentially be supported by finance& MyMove fits perfectly into this dynamic.” Pierre Hermant, Chairman of the Management Committee of finance&

Press Contact 

Guy-Louis de le Vingne


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