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March 17, 2026
Generation Z, famous for being born in the peak of the digital era, has adapted and shown interest in new sustainable and digital transportation methods to reduce their carbon footprint. Today, driven by a sense of environmental responsibility and awareness of their impact, this generation prefers transportation methods that are less polluting and more affordable. They lean heavily toward public transport, bicycles, and car sharing, especially thanks to the Mobility Budget.
What defines Generation Z in the digital environment?
Generation Z is the demographic cohort following the millennials, comprising those born between the mid-1990s and the late 2010s (estimated between 1995 and 2009). This generation was born during the peak of digital technology, the internet, and social media. For as long as they can remember, they have been connected through technological devices such as computers, tablets, and smartphones, among others. These technologies evolve rapidly to offer greater convenience, driving services such as car sharing.
What is car sharing and how does it work?
Car sharing is a transportation model based on the shared use of a vehicle used through a mobile application. This system eliminates the need for face-to-face contact during the process, as the entire booking and vehicle access are managed digitally, completely removing the need for physical keys.
Why does Gen Z prefer a shared corporate car over a personal one?
Today, Generation Z represents approximately 27% of the global workforce, a figure that will continue to grow in the coming years. This generation prioritizes shared and sustainable mobility, such as the use of bicycles and public transportation, among others. Furthermore, they actively seek green fuel options and digital solutions, driving constant technological advances in transport methods.
In Belgium, the Mobility Budget encourages workers to choose sustainable alternatives over a personal company car that emits CO2. According to a study by ACERTA, the number of companies with company cars that offer the mobility budget to their employees increased by 31% in a single year.
Specifically, Pillar 2 of the mobility budget has gained popularity with a 22% increase. Through this pillar, workers do not use the budget for an eco-friendly company car, but rather for other sustainable means of transport such as cycling, public transport, shared mobility and using the budget to cover housing costs (rent or mortgage).. In contrast, Pillar 3, where workers receive the remaining mobility budget in cash, is less popular than in 2024, showing a 12% decrease.
This demonstrates that workers a significant and growing proportion of whom are Gen Z, are choosing the mobility budget. This trend is set to grow even further, as companies with more than 50 employees that have offered company cars for at least 36 continuous months will be obliged to propose it starting in 2027. Above all, Pillar 2 is consolidating itself as the clear favorite, confirming that these professionals prioritize public, ecological, or shared transportation (car sharing) over options like receiving the full amount in cash or an individual electric car.
MyMove: Digital solutions for green mobility
At MyMove, we promote the use of shared fleets for private and public companies as a direct solution to reduce the CO2 footprint. We help optimize fleet size, making them more efficient, digital, and autonomous.
Give a credible alternative to the individual car at work. Empower your employees with easy access to a shared fleet for their professional and private mobility.
Send us your information so you can join our fleet and enjoy the benefits offered by MyMove.
