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Corporate car sharing as a mobility solution

25.8.2022 14:15

Private cars are expensive assets and are not used 96% of the time. 

While car ownership was the go-to solution for organizations from a practical and fiscal point of view, a shift towards ‘car usage’ is happening, driven by urbanization, regulations, people behaviors, technology and pollution.

The shift towards corporate mobility as a service

The company car model is also changing into a multimodal model driven by new forms of corporate mobility modes (e.g. bike sharing, micro-mobility, carpooling), technological advances and the growth of hybrid working. 

Not every employee wants or needs an individual car for their commute, but they still need access to the right vehicle at the right time for their professional and private mobility. Offering flexible mobility solutions to your employees becomes key to having an attractive Comp & Benefits package. 

Source: Frost & Sullivan

According to Frost & Sullivan, 24% of fleet managers say that it's a priority to offer alternative mobility solutions next to their corporate fleet and 44% consider it's important. 

Today, 20% of fleet managers offer car sharing as a mobility solution as part of their fleet management strategy and 40% are planning to integrate it in the next 3 years. 

But what is corporate car sharing?

The market of corporate car sharing is expected to grow from 3 billions in 2021 to 6 billions in 2030 (source: Frost & Sullivan). 

Traditional car sharing is a rental model where vehicles are used for short periods, often by the hour. The shared vehicle is provided by a private owner, a leasing company, a rental company or a dedicated fleet in the company. In corporate car sharing however, the organization itself shares the vehicles and allows multiple employees to use a company car from a shared pool. 

Corporate car sharing (vs traditional car sharing) is more accessible, less costly and is a real added value to your Comp & Ben package. 

Why should you offer a shared fleet to your employees?

There are various reasons that should encourage your organization to introduce a shared fleet: reduce your CO2 footprint by encouraging greener mobility, lower your fleet Total Cost of Ownership (TCO), to make travel between different sites easier or to limit fleet expansion due to limited parking space. 

What we see at our clients is that a shared vehicle can reduce a company fleet by up to 90%! This means that we can replace 100 individual company cars by 10 shared cars. 

In Belgium, a shared fleet also increases the success of a mobility budget implementation by offering a credible alternative to the company car. At one of our clients, 2/3 of their employees are now on the mobility budget and 80% of new joiners chose this option thanks to the flexibility a shared company fleet offers. 90% of the trips booked with the shared fleet are for private usage, which employees pay with their mobility budget but could also be paid by other methods of payment to monetize the fleet. 

Finally, relying on third-party mobility providers comes at a cost: we call this TCUM, the Total Cost of User Mobility. Taking the train for instance seems cheap at first glance, but taking into account the extra time it sometimes takes to go to a more remote location, it ends up being a lot more expensive overall. By sharing vehicles in-house, you can lower the TCUM for each employee. Resources stay within the company, stationary vehicles can be minimized, and your employees can get where they need to go faster, whenever and however they want.

How to introduce a shared fleet?

Today, booking and access to a shared car is mostly done digitally, making shared mobility accessible. 

The vehicles are easily available for use with keyless technology. The planning is done in the app or centrally by the manager; vehicles are unlocked with a smartphone and damage checks are automated in the app. With MyMove, you can also, optionally, allow a private usage of the fleet, paid by the employee: you reduce the cost of your fleet and create a new mobility offering.

There are several implementations possible with a shared fleet:

  • Facilitate your existing sharing process for your pool cars and/or service vehicles
  • Give employees without an individual company car access to a shared fleet during work hours
  • Add a shared fleet as part of your mobility budget for employees during and after work
  • Monetize the shared fleet after business hours to employees and make money of the fleet 

Finally, MyMove provides 24/7 support, to always be there for your employees in case of technical issues or questions.

Offer your employees flexible mobility

Give a credible alternative to the individual car at work. Empower your employees with easy access to a shared fleet for their professional and private mobility.

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